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OWN A LOFT
WANT IN?
Do you want to be part of something big?
The Australian fitness industry is a multi-billion dollar industry, and it’s growing.
Pilates is worth over $630 Million
in 2025
Growing 250%
in Australia and New Zealand since 2022
The Loft is at the forefront of innovation in this space, and this is your chance to own a piece of it.
Launched by fitness entrepreneur Simone Doulaveras in XXX, The Loft saw a market opportunity for a workout system with a difference. This has earned it a loyal customer base, a recognisable and trusted brand, and rapid growth.
THE LOFT DIFFERENCE
The Loft Pilates founder Simone Doulaveras has designed a workout system with a difference.
The Loft’s workout system is for all demographics, from professional athletes to those recovering from injuries. All trainers at The Loft are experts and equipped with the knowledge and training to cater to all of these levels in every class.
Longevity is also at our core – for our training and our business model. We’re not just about fitness: we’re about building confidence, improving wellbeing, and unlocking potential.
The community we create in our studios is also why our members keep coming back. They love the Pilates lifestyle that The Loft creates space for – ice baths, infrared saunas, events, challenges, wellness retreats and more.
WHAT YOU'LL RECEIVE
AS A LOFT OWNER
Joining The Loft as a franchise owner will see you set up for success.
You will have:
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Comprehensive training and onboarding
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A range of unique territory options
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A dedicated, hands-on marketing team
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Ongoing training and a continuous network of support
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Much more!
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READY TO TAKE THE NEXT STEPS WITH THE LOFT?
If you want to find out more, fill in your details to hear from our team.